My career has been focused on experimenting and building strategies around finding new approaches to telling stories, circulating stories, listening to/understanding audiences, engaging audiences, facilitating meaningful ways for those audiences to participate in and around stories, and creating cultures for long-term, sustainable innovation around media and communication strategy.
The roots of that exploration began in 1995, when I started as a community contributor to rural newspapers, and through an early career in rural journalism, where I experienced the disruptions of the digital age firsthand. The questions I ran into in that work and in my undergraduate studies led me deeper into the world of academia in 2005, where I co-founded and helped manage a research group at MIT focused on the changing media landscape.
Since 2007, my career has been a balance between, on the one hand, studying the media and marketing industries in academia and, on the other, consulting with networks, publishers, creators, brands, academic groups, and other organizations navigating this changing terrain–experimenting with new approaches through innovation projects, both “fast” and “slow.” (In addition to the main menu of this site, see the “More on My Work” section on the sidebar for more about my work history.)
You can subscribe to my newsletter to keep up with what I’m working on. If you think I can be of service to you in some way, please get in touch. Let’s talk. (Email me. And see my other forms of contact on the sidebar.) If I’m not the best fit for helping you, maybe I’ll know who is.