Director of Cultural Intelligence, Simon & Schuster (CBS)
Co-leading a team focused on new initiatives that prioritize approaches to listening to culture and translating that listening to media products that are meaningful for particular people and communities.
Collaborators/clients have included Alabama Media Group, American Press Institute, The Coca-Cola Company, Columbia University’s Tow Center for Digital Journalism, Lowe’s/Orchard Supply Hardware, MacArthur Foundation, Microsoft, MIT, Office Kei, ORBmedia, Peppercomm, Poynter, the University of Chicago’s Black Youth Project, University of Southern California, Univision, the U.S. Department of State, WNYC/New York Public Radio, and 99 Antennas. Also, collaborating in The Artisanal Economies Project and The Big Board projects.
VP, Innovation and Engagement, Univision/Fusion Media Group
Head of Center for Innovation and Engagement
August 2015-December 2016
Founded and managed Univision/Fusion Media Group’s Center for Innovation and Engagement, focused on “slow innovation” projects; partnerships with universities, nonprofits, and startups; and creating a “community liaison” function within the organization.
May 2008-July 2015
Consulted with clients to better listen to, empathize with, understand, and serve their customers and other key audiences through communications and storytelling. Also, wrote and spoke publicly about these issues. Clients included BBC, EY, MINI, Scripps Networks, Steelcase, Suddenlink, TGI Friday’s, Wells Fargo, Whirlpool, and Wilbur-Ellis.
- Director of Audience Engagement, August 2013-July 2015
- Director of Digital Strategy, January 2010-August 2013
- Director of Customer Insights, May 2008-December 2009
Reporter/Columnist, Andy Anderson Corporation
January 2001-June 2009
Wrote for The Ohio County Times-News, The Ohio County Messenger, and The Greenville Leader-News in Kentucky. Included news, features, and columns. Winner, 2006 Kentucky Press Assocation award.
Co-Founder and Project Manager, MIT Convergence Culture Consortium
September 2005-May 2008
With faculty, staff, and fellow grad students, helped launch and later co-manage this MIT research group focused on how the media industries were adapting to new ways to tell stories and engage with their audiences.
- Project Manager, June 2007-May 2008
- Media Analyst, September 2005-May 2007
Freelance Writer, Craig Williams Creative
June 2004-July 2007
Wrote various articles for the 2005, 2006, 2007, and 2008 editions of the Bowling Green and South Central Kentucky Magazine.